Tweaks

Tristar Physical Therapy
The Tristar brand · at a glance

Our brand is true.

Everything that makes Tristar Physical Therapy unmistakable — our mark, our color, our voice, and the promise behind all of it.

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Our mission

A positive, unforgettable experience — helping you achieve your personal goals and a better quality of life.

The mark

One logo, every surface.

The Tennessee tristar is our heart. Choose the lockup that gives the mark room to breathe and the highest contrast on its background.

Full color logo on white
Full coloron white / light
Full color logo on grey
Full coloron light grey
Full color logo on black
Full color on blackdark backgrounds
White logo on orange
Whiteon orange / photos

Clear space & minimum size: keep clear space equal to the height of the tristar on all sides. Never recolor, stretch, rotate, or add effects to the mark.

Color

Orange leads. Charcoal grounds.

One bold accent against a warm-neutral base — that restraint is what makes it read as Tristar. Extended accents are for charts and categories only.

Tristar Orange
#F06810
Charcoal
#1A1A1A
50
100
200
300
400
500
600
700
800
900
Pine#14A89B
Ocean#2E83D6
Meadow#1FB077
Plum#C0508E
Goldenrod#EBA916
Typography

A confident serif, a clean sans.

Dutch 801 italic carries personality in headlines and the wordmark; Inter does the clear, legible work everywhere else.

Display · Dutch 801 Italic
Unforgettable
Headlines, the wordmark, pull-quotes, and signature moments. Always italic, always with intent.
Weights: 800 · Use: H1–H2, quotes, brand phrases
Body · Inter
Move better,
feel better.
Body copy, UI, labels, and long-form. Highly legible at every size, from captions to subheads.
Weights: 400 / 500 / 600 / 700 / 800
What we stand for

TRISTAR.

Our values spell our name — the behavioral layer beneath the mission, and the source of our voice.

T
Teamwork
R
Reliable
I
Integrity
S
Service
T
Trustworthy
A
Authentic
R
Results
How we sound

Warm, direct, honest.

Tristar sounds like an owner in the trenches with the team — never corporate, never hype.

01

Warm & encouraging

Lead with appreciation and real specifics, not generic praise.

02

Direct

State the point up front. Short sentences, plain words, no filler.

03

Honest, with a path

Name the challenge plainly — then give the next step. Never end on the problem.

Photography

Real clinics. Real people.

Bright, warm, authentic spaces — never sterile stock. Our environments do the talking.

Reception
Waiting room
Recovery chairs
Lobby
Clinic exterior
Conference room
In the world

The brand, applied.

From the front desk to the job fair — one consistent system across every touchpoint.

Tristar Physical Therapy

True to our word.
True to our team.

A positive, unforgettable experience — at every location, on every surface.

tristarpt.com · (423) 317-7772 · 8 locations across East Tennessee